Advertising terms

This is an informative translation. The binding version of these Terms is the Czech one; in case of any discrepancy, the Czech wording prevails.

In force since 1 April 2025, as amended with effect from 22 August 2026. These Terms (the “Terms”) govern advertising — banner advertising and PR articles — on the Drbna network portals and form an integral part of every advertising order. The relationship with website users is governed by the separate Terms and conditions.

Introductory provisions

1. Supplier: TRIMA NEWS, s.r.o., Company ID 26081890, VAT ID CZ26081890, registered office at L. B. Schneidera 3, 370 01 České Budějovice, entered in Section C, File 12829 of the Commercial Register kept by the Regional Court in České Budějovice (the “Supplier”).
2. Customer: the entity stated on the order as the Customer.
3. Advertising: banner advertising, PR articles and other commercial communications published on the internet portals operated by the Supplier (the “Drbna portals”), including their production where ordered.
4. These Terms form an integral part of the order and of the advertising contract. Deviating arrangements in a written order confirmed by the Supplier take precedence over these Terms.

I. Order and conclusion of the contract

1. Advertising is accepted solely on the basis of a written order from the Customer (e-mail or the Supplier's ordering system suffices). The order states in particular the Customer, the scope and format of the advertising, the portals and publication dates, the price and a contact person.
2. The advertising contract is concluded when the Supplier confirms the order in writing (e-mail suffices) or when the advertising is published, whichever occurs first. Until then the order is not binding on the Supplier, in particular as regards date reservations.
3. A confirmed order is binding on both parties. Changes to the date, scope or content of the advertising may only be agreed in writing; Article IV(6) applies to changes of date.

II. Right to refuse or suspend advertising

1. The Supplier may refuse to accept an order or to publish advertising, or may suspend or remove published advertising, if its content, origin or form conflicts with legal regulations, good morals, the Drbna code of ethics, the Supplier's legitimate interests or the principles of editorial independence of the Drbna portals, or if it could damage the good name of the Supplier or the Drbna portals. The same applies to misleading or hidden advertising and to advertising whose content differs from the materials approved under these Terms.
2. The Supplier shall notify the Customer of a refusal or suspension without undue delay. Refusal of an order does not entitle the Customer to compensation; where published advertising is suspended for reasons on the Customer's side, the agreed price remains payable.
3. The Supplier is not liable for the truthfulness of information contained in advertising; the Customer is responsible for the content of the advertising and its compliance with legal regulations (Article IV(2) and (4)).

III. Rights and obligations of the Supplier

1. Where the production of a banner or PR article is part of the Customer's order, the Supplier shall produce it according to the Customer's instructions, but only so that its content and form comply with all generally binding regulations of the Czech Republic, generally accepted ethical standards and the Drbna code of ethics (available at www.drbna.cz/eticky-kodex.html).
2. Where the Supplier creates the materials, the Supplier shall consult the concept of the banner or PR article with the Customer and allow the Customer to review its final form for approval, provided the Customer cooperates within a reasonable period set by the Supplier.
3. Copyright in a banner produced by the Supplier belongs to the Supplier unless agreed otherwise in writing.
4. The Supplier shall use for the campaign only a banner or PR article approved by the Customer, or one that is deemed approved by the Customer under the order or these Terms.
5. The Supplier shall ensure the presentation of the banner or PR article on the selected Drbna portals according to the order, on the selected dates according to the Supplier's reservation system.
6. If a banner or PR article is not presented according to the agreed media plan, e.g. due to exceptional technical problems, the Supplier shall inform the Customer without delay and agree a replacement date with the Customer. Such changes, where duly justified by the Supplier, are not considered by the parties to be a breach of the binding order.
7. The Supplier may make minor linguistic and formal edits to a PR article (spelling, typesetting, headline and lead length according to the manual) that do not change its meaning; substantive changes to the content are made only by agreement with the Customer.

IV. Rights and obligations of the Customer

1. The Customer shall provide the Supplier with due cooperation, in particular in preparing and creating the banner and PR article and in setting the date for their production, including designating a person authorised to represent the Customer.
2. The Customer is responsible for the factual accuracy of the text, graphic or image materials supplied for the production of the banner or PR article.
3. The Customer has the right to check a banner or PR article produced by the Supplier no later than 24 hours before the publication date and, within the same period, to raise any reservations or comments in writing; otherwise the banner or PR article is deemed approved without reservation.
4. The Customer has the right to supply a banner or PR article produced by a third party (only on a medium in a professional format and of the required quality), provided it does not conflict with Article III(1) of these Terms. The Customer declares that it obtained the supplied banner or PR article, or the materials for its production by the Supplier under the Customer's order, in accordance with copyright law and the Civil Code from the authors, performers and producers of sound, image and audiovisual recordings, and that it obtained from the persons concerned the authorisation to exercise the right to use the works, performances and recordings, as well as all personality rights, to such an extent that the Supplier is entitled to present the banner or PR article without having to conclude separate agreements with those persons and without incurring any other obligations towards them. If this declaration proves untrue, the Supplier is entitled to withdraw from the accepted binding order. This is without prejudice to the Customer's liability for the damage thereby caused to the Supplier, including compensation for damage to the Supplier's good name and the Supplier's legal costs in court or administrative proceedings brought against the Supplier. The Customer also undertakes to compensate the Supplier for any harm arising from a conflict between the content of the advertising and legal regulations or third-party rights.
5. When supplying materials for advertising, the Customer also undertakes to follow the Supplier's manuals “What an article should look like” and “What materials to supply”, which are published on the Supplier's website or provided by the Supplier to the Customer.
6. If the Customer wishes to change the campaign date, it must submit the request to the Supplier in writing at least 7 days before the planned presentation of the banner or PR article; the Supplier is not obliged to accept the proposal, in particular because of other reservations.

V. Materials and deadlines

1. The Customer supplies advertising materials (texts, photos, banners, links) in open data formats and in the quality required by the Supplier's manuals, no later than 3 working days before the agreed publication date; materials for a PR article produced by the Supplier no later than 5 working days before the publication date. Changes to materials already supplied may be requested no later than 1 working day before publication.
2. If the Customer supplies materials late, incomplete or contrary to the manuals, the Supplier is not obliged to keep the agreed date; it will offer the Customer the nearest available replacement date or publish the advertising in the form the materials allow. The agreed price remains payable. If the Customer fails to supply usable materials even within an additional period set by the Supplier, the Supplier may withdraw from the contract; Article VIII(2) applies accordingly.
3. Technical parameters of banners (dimensions, formats, file size, target URL) are set by the Supplier in the price list or in the order confirmation.

VI. Labelling of commercial content

1. In accordance with the law, PR articles and other commercial communications on the Drbna portals are visibly labelled “PR článek” (PR article), “Komerční sdělení” (commercial communication), “Reklama” (advertisement) or similar, and may carry a link explaining commercial articles on Drbna. The Supplier is always entitled to apply such labelling; it is not grounds for a complaint or a discount.
2. The Supplier reserves the right to tag a PR article with the Customer's name or brand and to list it in sections and overviews of commercial content. PR articles are not placed among editorial content, in particular on the front page and in news overviews, unless agreed otherwise.
3. Political advertising. Advertising that constitutes political advertising within the meaning of Regulation (EU) 2024/900 of the European Parliament and of the Council is accepted solely under the conditions set out on the Political advertising page, which forms part of these Terms; the Customer must expressly identify such advertising when ordering and supply the information required by the Regulation.

VII. Invoicing and payment terms

1. Total price = the price of banner advertising, a PR article, and, where applicable, banner production or article writing.
2. VAT at the applicable rate under Act No. 235/2004 Coll., as amended, is added to the total price.
3. The campaign price is paid on the basis of a tax document (invoice). The standard due period is 7 days unless agreed otherwise in writing.
4. If the Customer fails to pay the agreed price by the agreed due date, the Supplier charges default interest of 0.05 % of the outstanding amount for each day of delay.
5. The Supplier may require payment of the price or part of it in advance (a deposit), in particular from new Customers or where previous payments were late; if the deposit is not paid by the campaign start date, the Supplier is not obliged to start the campaign and the date reservation lapses.

VIII. Cancellation of an order

1. The Customer may cancel a binding order accepted by the Supplier by unilateral withdrawal only in writing. On cancellation the Supplier is entitled to charge a cancellation fee:
   • if a campaign that has not yet started is cancelled, the cancellation fee is 50 % of the order price including VAT;
   • if a campaign already running is cancelled, the cancellation fee is 100 % of the order price including VAT;
   • no cancellation fee is charged if the order is cancelled at least 22 calendar days before the presentation of the first part of the campaign.
2. If the Supplier has already started producing the ordered banner or PR article, the cancellation fee for the production of the banner or PR article is always 100 % of the agreed production price, regardless of the cancellation deadline. This is without prejudice to the obligation, in other cases too, to reimburse the Supplier for the costs reasonably incurred in producing the banner or PR article.
3. The cancellation fee is payable on the basis of a tax document issued by the Supplier; Article VII(3) and (4) apply accordingly.

IX. Complaints and liability

1. Complaints about advertising may be made in writing no later than 5 working days after the end of the campaign (for a PR article, after its publication). Later complaints are disregarded.
2. In the event of incorrect or incomplete publication for reasons on the Supplier's side, the Customer is entitled to a reasonable discount or to replacement publication on the nearest available date. The discount is granted to the extent to which the purpose of the advertising was impaired. Defects caused by faulty or late materials, labelling under Article VI and minor technical deviations that do not impair the purpose of the advertising are not considered incorrect publication.
3. The Supplier does not guarantee a specific number of impressions, clicks or any other campaign result unless expressly agreed in the order; campaign statistics are provided by the Supplier on request from its measurement tools.
4. The Supplier's liability for damage caused to the Customer in connection with advertising is limited to foreseeable and proven damage, up to the price agreed for the advertising concerned. The Supplier is not liable for lost profit or for damage caused by outages of third-party services (connectivity, hosting, advertising and measurement systems).

X. Final provisions

1. Legal relations between the Supplier and the Customer are governed by the law of the Czech Republic, in particular Act No. 89/2012 Coll., the Civil Code. Any disputes will be resolved by the court having subject-matter and territorial jurisdiction according to the Supplier's registered office.
2. The Supplier may amend these Terms. The new wording is published at trimanews.cz/obchodni-podminky at least 14 days before taking effect; orders confirmed before the effective date are governed by the wording in force on the day of confirmation.
3. If any provision of these Terms is invalid or ineffective, this does not affect the validity of the remaining provisions; the invalid provision is replaced by one whose meaning is closest to it.
4. These Terms have applied since 1 April 2025; this wording takes effect on 22 August 2026 and replaces the previous wording.