České Budějovice · founded 2011 info@trimanews.cz Čeština

TRIMA NEWS

Publisher of the regional daily Drbna
Document

Eshop terms

TRIMA NEWS s.r.o. · SEO articles ordered in the eshop · special rules supplementing the Advertising terms

This is an informative translation. The binding version of these Terms is the Czech one; in case of any discrepancy, the Czech wording prevails.

Effective from 1 September 2026. These terms (the “Eshop Terms”) govern ordering and publication of SEO articles through the ordering system at eshop.drbna.cz. They are a special set of rules supplementing the Advertising Terms; whatever they do not regulate is governed by the Advertising Terms.

Introductory provisions

  1. Operator: TRIMA NEWS, s.r.o., Company ID 26081890, VAT ID CZ26081890, registered office at L. B. Schneidera 3, 370 01 České Budějovice, entered in Section C, File 12829 of the Commercial Register kept by the Regional Court in České Budějovice (the “Operator”).
  2. Partner: a business that has opened an account in the eshop and orders publication of an Article.
  3. Account: the Partner's user account in the eshop, kept under one verified e-mail address.
  4. Order: the Partner's binding proposal to publish one Article on one or more Portals.
  5. Article: text and image content supplied by the Partner for publication, including links and tags.
  6. Portals: the internet portals of the Drbna network operated by the Operator (the “Drbna portals”).
  7. The Eshop Terms form an integral part of every Order. Where they conflict with the Advertising Terms, the Eshop Terms prevail. Deviating arrangements are possible only in writing with the Operator, outside the eshop.

I. The Partner's Account

  1. The eshop is intended solely for businesses. By opening an Account and by every Order the Partner confirms that it acts in the course of its business. Consumer-protection provisions do not apply to the relationship under these Terms.
  2. When opening an Account the Partner provides true and complete identification and billing details, in particular its company identification number (entities established in the Czech Republic) or VAT identification number (all others). The Operator may verify these details in public registers and in the VIES system and determine the tax rate accordingly (Article VII).
  3. One Account may be kept per company (identification number). If the Operator finds that a company's details have been entered by another Account, it will not accept the Order and will notify the existing Account holder.
  4. The Partner is responsible for protecting its login credentials and for all actions taken under its Account. If it discovers misuse, it will notify the Operator without undue delay.
  5. The Operator may cancel or restrict an Account if the Partner has provided false details, has breached these Terms — in particular by repeatedly submitting content under Article III(4) — or is in default of payment. Draft Articles not yet ordered are deleted upon cancellation of the Account; published Articles and paid Orders are unaffected.

II. Order and conclusion of the contract

  1. By submitting an Order the Partner makes a proposal to conclude a contract for publication of the Article. The contract is concluded when the Operator confirms the Order; the Operator sends the confirmation after reviewing the Article under Article IV, to the e-mail address of the Account.
  2. The Operator is not obliged to accept an Order. Non-acceptance gives the Partner no right to damages.
  3. An Order is placed for one Article and one or more Portals. Publication of the same Article on several Portals counts as the corresponding number of separate deliveries, including for pricing purposes.
  4. Prices are stated in the eshop price list and are binding for the Order at the level in force when the Order is submitted; a later change of the price list does not affect Orders already submitted. The price tier depends on the number of Articles the Partner has already purchased from the Operator; cancelled or rejected Orders do not count.
  5. Until confirmation the Partner may cancel the Order free of charge. After confirmation Article X applies.

III. Content of the Article

  1. The Partner supplies the Article in accordance with the manual “What an article should look like”. The system checks part of the rules before the Order is submitted; such a check creates no obligation to publish the Article and does not replace the review under Article IV.
  2. An Article may contain no more than five links. Links are published as active links (without the “nofollow” attribute) and lead to the Partner's or its client's pages. The Operator may refuse a link, in particular one leading to content under paragraph 4 or to a page that breaches legal regulations.
  3. The Partner grants the Operator a non-exclusive licence to use the Article, its photographs and other components on the Portals for the period of publication, including inclusion in the Portals' overviews and archive, edits under Article V(5) and labelling under Article VI. Copyright and other rights to the Article remain with the Partner. The Partner represents that it is entitled to grant this licence and that the Article does not infringe third-party rights; the provisions of the Advertising Terms on third-party rights and compensation apply accordingly.
  4. The following Articles in particular cannot be ordered through the eshop:
    1. promoting gambling, betting or similar services as their subject (in particular rankings, reviews and offers of gambling operators);
    2. offering credit, loans, debt relief and similar financial services;
    3. making health or therapeutic claims about medicines, food supplements, cosmetics and similar products;
    4. with erotic or pornographic content;
    5. constituting political advertising within the meaning of Regulation (EU) 2024/900 of the European Parliament and of the Council;
    6. whose content otherwise conflicts with legal regulations, good morals or the Drbna code of ethics.
    This does not preclude agreeing such a service with the Operator's sales department outside the eshop where legal regulations allow it.
  5. To an Article about crypto-assets, about CBD products or containing a link to a gambling operator the Operator adds the notice required by law, which forms part of the publication. The Partner acknowledges that the notice cannot be refused or removed and is no ground for complaint or discount. Where an Article links to a gambling game, the Partner is responsible for the game being licensed under Act No. 186/2016 Coll.; the Operator may verify this before publication and reject the Order in case of doubt.
  6. The Partner is responsible for the factual accuracy, truthfulness and legality of the Article. The Operator does not verify its content.

IV. Review and rejection of the Article

  1. The Operator reviews every Article before publication; the review concerns compliance with these Terms, with the manual and with legal regulations. It is not a linguistic or editorial proofreading.
  2. If the Operator finds a remediable defect, it returns the Article to the Partner with a note. The Partner may edit it and resubmit it; the Order is not cancelled and its price does not change.
  3. If the Operator finds that the Article cannot be published, in particular for the reasons under Article III(4), it rejects the Order. The rejection is final, the Operator states the reasons to the Partner and no price is charged. An Order placed for several Portals is rejected as a whole.
  4. The Operator normally reviews the Article within three working days of submission of the Order.

V. Publication

  1. The Operator publishes the Article within three working days of the later of: confirmation of the Order under Article II(1) and, for the Partner's first Order, crediting of the price under Article VII(3).
  2. The Partner has no right to publication on a specific day or hour or to a specific placement within the Portal.
  3. The Article is placed outside the news content; in particular it is not placed on the front page, in news overviews or in the Portal's feeds.
  4. The Operator is not responsible for the Article's position in search-engine results, its indexing or its traffic; these are not part of the service. If a search engine takes measures against the Portal on account of unnatural links, the Operator may add the “nofollow” attribute to links in the Article; this is neither a breach of contract nor a ground for complaint.
  5. The Operator may make minor linguistic and formal edits to the Article (spelling, typesetting, length of the headline and lead according to the manual) that do not change its meaning. Substantive edits are made only by agreement with the Partner.
  6. After publication the Operator makes the Article's address available to the Partner in the Account.

VI. Labelling as a commercial communication

  1. In accordance with the law the Article is visibly labelled on the Portal as a commercial communication and accompanied by a link to an explanation of commercial content on Drbna. The Operator may include the Article in sections and overviews of commercial content.
  2. The labelling is a statutory duty of the Operator. It is no ground for complaint, discount or withdrawal and cannot be removed at the Partner's request.

VII. Price and payment terms

  1. Prices in the price list are stated exclusive of value added tax in Czech crowns and in euros; the crown prices apply to a Partner established in the Czech Republic, the euro prices to all others. Tax under Act No. 235/2004 Coll., on value added tax, is added to the price.
  2. The tax rate is determined by the Partner's registered office and tax status. For a Partner registered for VAT in another EU member state with a verified VAT identification number the reverse-charge mechanism applies; if the number cannot be verified, Czech VAT is charged. No tax is charged to a Partner established outside the European Union.
  3. The Operator publishes the Partner's first Order only after the price has been credited to its account. After the review of the Article the Partner receives a preview, so that it can see that the Article is ready for publication, and a tax document.
  4. The Operator publishes subsequent Orders without waiting for payment. The price is payable on the basis of a tax document issued after confirmation of the Order, with a due period of 7 days.
  5. In case of late payment the Operator may claim default interest at the rate set out in the Advertising Terms and suspend acceptance of the Partner's further Orders.
  6. The Operator issues tax documents electronically and sends them to the e-mail address of the Account; the Partner consents to this.
  7. If the Partner is required under the law of the state of its registered office to withhold tax or a similar charge from the price, it shall increase the amount paid so that the Operator receives the full price stated on the tax document. On request the Partner shall provide the Operator with evidence of the withholding and its remittance.

VIII. Non-payment

  1. If the price is not paid within seven days after the due date, the Operator may withdraw from the contract and cancel the Order; for a first Order the prepared Article is cancelled as well.
  2. If the Article has already been published (Article VII(4)), the Operator may in that case remove it. The Operator's claim to the price for the period of publication is unaffected.
  3. The Operator notifies the Partner of the cancellation of the Order and of the removal of the Article.

IX. Period of publication and removal of the Article

  1. A published and paid Article remains on the Portal for at least 36 months from the date of publication. After that period the Operator may remove or unpublish the Article; it has no obligation to do so.
  2. The Operator may remove or unpublish the Article before the end of that period if:
    1. its content or a link in it conflicts, or has come to conflict, with legal regulations, third-party rights or these Terms (in particular through a change of the content of a linked page);
    2. a court or public authority so decides or it is necessary to avert legal sanctions against the Operator;
    3. the ground under Article VIII(2) has arisen;
    4. the Operator ceases to operate the Portal on which the Article is published.
  3. If the Operator removes the Article before the end of the period under paragraph 1 for the reason under paragraph 2(d), it offers the Partner publication on another Portal of comparable reach; if that is not possible, it refunds the proportion of the price corresponding to the remaining period of publication. In the cases under paragraph 2(a) to (c) no refund is due.
  4. If the Partner requests removal of the Article, the Operator normally complies within three working days. The price is not refunded.
  5. Edits to a published Article are made by the Operator only by agreement; the Partner has no right to them. An obvious error caused by the Operator is corrected free of charge.

X. Cancellation of an Order after confirmation

  1. After confirmation of the Order (Article II(1)) the Article has been reviewed and prepared for publication; the Partner may cancel the Order only in writing and the full price is charged. If the Article has already been published, Article IX(4) applies.
  2. Cancellation of a first Order before publication for non-payment is governed by Article VIII.

XI. Complaints

  1. A defect of performance is in particular that the Article was not published within the period under Article V(1), was published on a Portal other than the one ordered, without the links supplied by the Partner or with a substantive change of content not approved by the Partner, or was removed before the end of the period under Article IX(1) without a ground under Article IX(2).
  2. The following is not a defect of performance: in particular the labelling under Article VI, the notice under Article III(5), the placement under Article V(3), the edits under Article V(5), the matters under Article V(4), or temporary unavailability of the Portal not exceeding ten consecutive days.
  3. The Partner lodges a complaint in writing without undue delay, at the latest within 30 days of the day on which it discovered or could have discovered the defect, at eshop@drbna.cz. The Operator settles the complaint within 14 days of receipt.
  4. If the complaint is justified, the Partner is entitled, according to the nature of the defect, to remedy (publication, addition of links, re-publication) or to a reasonable discount; the discount is granted to the extent to which the purpose of the publication was impaired.

XII. Liability and force majeure

  1. The Operator's liability for damage caused to the Partner in connection with an Order is limited to foreseeable and proven damage, and in any case to the price agreed for the Order concerned. The Operator is not liable for lost profit or for damage caused by outages of third-party services.
  2. The Operator is not liable for delay or impossibility of performance caused by circumstances beyond its control (in particular power or connectivity outages, attacks on infrastructure, measures of public authorities). The periods under these Terms are extended by the duration of such circumstances.
  3. The Partner compensates the Operator for any harm arising from the Article's conflict with legal regulations, third-party rights or these Terms, including the costs of proceedings brought against the Operator; the provisions of the Advertising Terms apply accordingly.

XIII. Personal data

  1. Processing of personal data of the Partner and of persons acting on its behalf is governed by the Operator's personal data processing policy.
  2. The Partner is responsible for having the necessary consent or other legal basis for publishing the personal data, photographs and statements of persons contained in the Article.

XIV. Communication

  1. The Operator communicates with the Partner through the Account and the Account's e-mail address; a notice sent to that address is deemed delivered on the following working day. The Partner contacts the Operator at eshop@drbna.cz.
  2. The Partner keeps the Account's e-mail address functional. Notices the Partner does not receive for reasons on its side are at its expense.

XV. Final provisions

  1. The contractual relationship is governed by the laws of the Czech Republic, in particular Act No. 89/2012 Coll., the Civil Code. Any disputes are decided by the court with subject-matter and territorial jurisdiction according to the Operator's registered office.
  2. The governing language is Czech; foreign-language versions of the Eshop Terms are for information only.
  3. The Operator may amend the Eshop Terms. It publishes the new wording on this page at least 14 days before it takes effect. Orders submitted before the new wording takes effect are governed by the wording in force on the day of submission; the version identifier is stored with every Order.
  4. If any provision of these Terms is invalid or ineffective, the validity of the other provisions is unaffected; the invalid provision is replaced by one whose meaning is closest to it.
  5. These Eshop Terms take effect on 1 September 2026.